Coop Switzerland introducing "Western Sahara" label on tomatoes
Article image

The Swiss supermarket chain Coop in October started labelling their tomatoes from "Western Sahara".

Published 17 November 2013

Whereas it has always refused to enter into the question of the labelling of agricultural products coming from Western Sahara, COOP Suisse had a special offer at the end of October of cherry tomatoes on a truss from "Switzerland, Morocco or Western Sahara". The offer was announced by the free COOP weekly newspaper, distributed in French, German and Italian to millions of Swiss households. See copy of the announcement to the right. 

Click on image for higher resolution. The newspaper can also be downloaded here (page 138).

The big distribution chain has thus taken a first step to be in conformity with the laws and regulations. This is the second Swiss company in few months to do this. WSRW wrote in April that the other major distributor, Migros, will declare the correct origin of its Western Sahara melons in 2014, not as “Moroccan” as has been done until now. The issue of labeling has also been debated at the Swiss parliament, through a motion by MP Jacqueline Fehr.

Swiss Coop customers will now be able to make their choices fully informed : whether to buy tomatoes from the home country, or from Morocco, produced under deplorable conditions of work and transported thousands of kilometers, or those grown in the occupied territories of Western Sahara, pillaging illegally the underground fossil water sources of the Saharawi.

«Labelling correctly is a first step of good news for the Swiss consumers. Now they can make an informed decision to not buy these conflict tomatoes. It would be even better, of course, if they stopped selling Western Sahara tomatoes altogether, following the examples of Coop in the Nordic countries”, stated Marie-Claire Martinoli of ARSO.

COOP in Sweden and Norway has in the past declared they do not want to sell agriculture products from Western Sahara.

“Today we have informed our supplier that in the future we only want products that they can guarantee have been produced in Agadir,” Bjørn Kløvstad, communications director at Coop, wrote in an e-mail to the Norwegian NGO Future in our hands in 2009.

In January, 4 big Swedish supermarket chains, including Coop Sweden, stated they did not wish to have Western Sahara tomatoes in their shelves.

First season in Switzerland without occupation tomatoes?

From this winter on, Swiss supermarkets will probably, for the first time, no longer sell tomatoes from occupied Western Sahara.

18 November 2016

Transparently unethical: Western Saharan melons are not from Morocco

An example of doing the wrong thing the right way: Swiss supermarket chain Migros still imports from occupied Western Sahara, but is at least honest about it to its customers.

11 March 2014

Swiss grocery chain will re-label Western Sahara melons

One of Switzerland’s largest supermarket chains has stated it will replace the ‘Morocco’ labels with ‘Western Sahara’ on melons that are imported from the occupied territory.

09 April 2013

Swiss retailer will stop importing tomatoes from Western Sahara

Coop, one of Switzerland's largest grocery chains, has announced it will cease to provide tomatoes from Western Sahara from 2017 onwards.

10 February 2016